Periscope

You may not know what Periscope is, but even if you put this article down right now, you will soon. Periscope enables you to stream video, live from your phone -- it gives microbroadcasting a visual component. The app was developed in 2013 after its creators were in Istanbul during a series of protests. They initially looked to Twitter for information on the protests, but they were disappointed by the lack of any video coverage from social media sources. Twitter saw the value in Periscope early, acquiring the company in 2015, before the app even launched. User growth has been …

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Return on Investment in Marketing

Return on Investment in Marketing and Marketing Budgets Return on investment, commonly abbreviated to ROI, is a very simple business concept to grasp. In essence, it measures the money that you put into something (a campaign, a product, a sales tactic, etc.) against the money that it makes you. This kind of business action is also called capital expenditure, appealing to the old adage that you have to spend money to make money. However, return on investment works differently for marketing investments due to the inherent risk that a marketing tactic simply will not work. That's how marketing is perceived …

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Taming the Search Engine

93% of online experiences begin with a search engine. Search Engine Optimization, or SEO, has been necessary for web traffic generation and online marketing since the rise of Google and other search engines in the late 90s. The concept behind SEO is that certain aspects of a website or the content on a website can appeal to the ranking mechanism used by a search engine, so that website appears closer to the top of the search results. A popular website with good content will ideally rank highly in search results, but many methods of SEO attempt to cheat the system. …

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Market-Driven Design

Ten years ago, a company with a strong web presence was forward-thinking and tech savvy. Today, having an online presence is essential for a business, and customers will take note if you don't have one. They'll ask questions - questions that create a negative conversation about your brand. Is this business legitimate? Are they too small to afford a web presence? Are they behind the times? Because it's what customers expect, businesses need to cultivate a strong online presence. In order to get a website, a lot of companies out there just hire a freelancer or even set up a …

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